Somehow he was able to persuade his publisher to release an early
limited edition of his memoirs printed entirely on a selection of
cold cuts. It was a risky marketing move, but it's a testimony to his
influence on the market that numerous suburban bookstores temporarily
installed a refrigerated section in their nonfiction aisles.

However, the initial success backlashed when numerous readers,
following the author's advice to proceed in their reading no faster
than they could consume the pages, found that those of their number
with more modest appetites were left with a great deal of the book
spoiled beyond edibility before they could finish the experience.

As it turned out, bookstores and distribution infrastructure were
ill-equipped to deal with the massive returns of decomposing meat
products, bringing an ingnominious end to a promising literary
experiment.